It seems like every search engine forum and expo is talking about social media.  Is this the real definition of web 2.0 or just a part of it?  What is all the buzz about?  Why is it so affective? Social Media acts more like a two way conversation rather than a one way pitch.  Furthermore, the conversation takes place within sites like myspace, facebook, twitter – places that people gather to talk with one another.  Third party endorsements have always been highly affective (especially with celebrity pitch-people)  Social Media done right (optimized, ala Social Media Optimization, or SMO for short) gets the right message in (more) of the right places more frequently than if just left to some kid in the corner blogging for your website.  We would like to hear what you think.

Peter Stein is Founder and President of Stein Digital Media - a full service online marketing firm.  Since 1998 Stein has exceeded expectations 500+ clients including blue chip internet brands such as eBay, Staples, Hotels.com, American Express, AT&T Wireless, Pricegrabber.com, Diamond.com and many more.  To contact Stein Digital or Peter Stein, call 877.89.STEIN (  877-897-8346  ) or email peter@steindigital.com