The Importance of Blogs for SEO December 3rd, 2008
it’s not new news but here it is again to reinforce the importance of Blogs. Look in the top ten natural search positions of 100 popular keywords. In our unauthorized and really rough study we found that over 80% of the time, a BLOG on a related keyword search term appeared on page one of Google. Coincidence or could it be that you can blog your way to page one of google?
Well for those still skeptical… start your blogging ! Yes- blogging is an integral part of an overall campaign strategy for reaching the top of the heap. Alone a blog wont do it, but blogging and properly tagging AND optimizing those blogs will work. Since 1998 my firm has been helping businesses small and large get to the top … companies like eBay, American Express, Staples, Prudential Worldwide Real Estate,-all clients that today use blogging as part of an overall social media strategy to get to the top of the internet’s most high traffic search engines. So blog away. Blog Happily and blog frequently. Next - Videos and their importance in driving traffic and achieving high rankings. Until then, Happy Blogging.
Peter Stein is Founder and President of Stein Digital Media. A full service online marketing firm. Since 1998 Stein has exceeded expectations of blue chip internet brands such as eBay, Staples, Hotels.com, American Express, AT&T Wireless, Diamond.com and many more. To contact Stein Digital or Peter Stein, call 877.89.STEIN ( 877-897-8346 ) or email peter@steindigital.com
Posted in SEO | 2 Comments »
Social Media Optimization all the Rage October 31st, 2007
It seems like every search engine forum and expo is talking about social media. Is this the real definition of web 2.0 or just a part of it? What is all the buzz about? Why is it so affective? Social Media acts more like a two way conversation rather than a one way pitch. Furthermore, the conversation takes place within sites like myspace, facebook, twitter – places that people gather to talk with one another. Third party endorsements have always been highly affective (especially with celebrity pitch-people) Social Media done right (optimized, ala Social Media Optimization, or SMO for short) gets the right message in (more) of the right places more frequently than if just left to some kid in the corner blogging for your website. We would like to hear what you think.
Peter Stein is Founder and President of Stein Digital Media - a full service online marketing firm. Since 1998 Stein has exceeded expectations 500+ clients including blue chip internet brands such as eBay, Staples, Hotels.com, American Express, AT&T Wireless, Pricegrabber.com, Diamond.com and many more. To contact Stein Digital or Peter Stein, call 877.89.STEIN ( 877-897-8346 ) or email peter@steindigital.com
Posted in Search Engine Optimization | No Comments »
How Important is Your Reputation? June 10th, 2007
Until you’ve lost your reputation, you never realize what a burden it was or what freedom really is -Margaret Mitchell
Reputation, whether it’s your online brand, your company reputation or personal has become a hot topic in online marketing and PR. In it’s simplest form; online reputation management (ORM) is about pushing down in the search engine rankings negative information regarding a person, company or brand and replacing the top spots on the internet’s most important search engines with truthful, positive information about someone or something. The practice of online reputation management also is used throughout online social networks and rating sites. There are many instances whereby a product, company or person has been dealt a harsh blow –often paralyzing their reputation. Often times criticism comes unfairly from rouge employees, unhappy stakeholders in a company or simply from a person who has a grievance with a person, company or product. Like in Hollywood, the brighter your star shines, the harder it falls unless you have a sound, proactive approach to online reputation management. To learn more about online Reputation Management go to http://steindigital.com/what-we-do.php?ser=6
Posted in Search Engine Optimization | No Comments »


